As per the industry data the Indian consumer durables industry in 2019 was worth Rs.76,000 crores and expected to double by 2025. Our panelists in this Consumer Durables special: Amit Tiwari from Havells, Satish N.S. from Haier and Shirish Agarwal from Panasonic, take us through the turbulence the industry faced due to lockdown and how they changed the entire marketing strategy in this period. Assuaging initial consumer anxiety on durables servicing through DIY videos, active social listening and digital first approach are enabling them to engage with a consumer who is now actively looking forward to a future of IoT enabled appliances.
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