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Virtual Episode 14
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How are the advertising's big gun's calibrating to the changing content consuming habits of Indian audiences triggered by Covid? What are the short term and long term trends and how to address them as marketers? How are they guiding the biggest marketing budgets in India and also acting as conscience keepers in the marketing fraternity?
Madmen & Mathmen feat. Tushar Vyas, Shantanu Sirohi and Tanmay Mohanty
Virtual Episode 13
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Catch Rakesh Yadav, CEO & Founder, AdGlobal; Prasad Shejale, CEO & Founder, LogicServe; Vishal Chinchankar, CDO, Madison and Shibu Shivanandan, Founder & MD, Pivotroots share their experience of emerging stronger & wiser, and developing deeper relationships with their teams and client base during the lockdown period. They discuss what lie...
The homegrown Digital Agency playbook for staying agile & innovative
Virtual Episode 12 - Part 2
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In part 2 of this episode, our panelists - Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. elaborate how digital is now enabling them to experiment with different content, messages a...
FMCG view on how digital enables us to launch and learn fast
Virtual Episode 12 - Part 1
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How has consumer behaviour changed for the Fast Moving Consumer Goods (FMCG) category, in a pandemic impacted world? And how have marketing leaders adapted to deal with it. ET Digital editor Deepak Ajwani poses these questions to Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and ...
The FMCG take on Covid led shifts in consumer behaviour
Virtual Episode 11
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How are the famed FMCG marketers dealing with the Covid upheaval? Catch Anuja Mishra from Godrej Consumer Products Ltd and Pankaj Sharma from L’Oreal India, as they share their strategies on dealing with Covid’s impact on consumers and rejigging their marketing strategies to reach their consumers on digital. Evoking trust is the key and p...
How FMCG marketers adapted to Covid, used digital to jumpstart business
Virtual Episode 10
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With the Indian Digital Advertising industry slated to grow by 27% annually till 2025, there’s an immense battle amongst digital platforms to garner a larger share of this pie. In this episode, we probe three leading digital solution providers - Rubeena Singh from iProspect, Gopa Kumar from isobar and Sam Thomas from OMD India - on the ad...
Can publishers garner a larger share of Digital Advertising Pie?
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