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Episode 24
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In Part 1 we discussed Crypto Trading 101, and how India became the hottest place for cryptocurrency trading.

In Part 2 we examine the challenges and opportunities of marketing crypto to consumers amidst the regulatory uncertainty surrounding the indust...
How to market Crypto in an uncertain future : ET Catalyse Crypto Special
Episode 23
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With the rising trend around cryptocurrencies, NFT, and the blockchain technology, there has been much interest, discussion, myths, and controversy surrounding it all by not just the public, but government bodies as well.

How are crypto and blockchain changing the world of finance, technology and even marketing? Learn about the f...
Is India the next hotspot for Crypto? : ET Catalyse Crypto Special
Episode 22
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Digital marketing is a rapidly changing space where one year is equivalent to seven years in digital, as Prashant Puri from AdLift rightfully puts it when describing the dynamic nature of the medium.

Technological innovation and digital marketing have always gone hand in hand, as technology plays a key role in how digital marketi...
The Balance of Tech Innovation and The Creativity in Digital Marketing
Episode 21
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As the dependency on A.I. and Smartech continues to grow and more and more consumers invite the technology into their homes, there has been an influx of consumer data that is accessible to organizations and marketers today.

How are marketers approaching the use of this technology in their promotional activities? And do they hold ...
How AI and Smartech is Disrupting the World of Marketing
Episode 20
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In the latest episode of ET Catalyse 2.0, FMCG marketers address the polarising question - ‘Is increasing focus on ROI and performance marketing killing the opportunity for creative and memorable advertising?’.

Deepak Ajwani, Editor at ET Digital; speaks to Damyant Singh Khanoria, Chief Marketing Officer at Oppo India; and Vinee...
Has performance led digital marketing killed creativity?
Episode 19
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We kick-off the latest season of ET Catalyse with a look back at how brands and agencies coped with the over-night effects of the Pandemic, and the key learnings and indefinite changes that have taken place since.
We gaze into the crystal ball with three industry veterans who give their take and predictions on what’s to come in the wo...
Marketing in 2021 - Learnings from the past, plans for the future

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