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Virtual Episode 18
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Consumer behaviour has changed and shifted across the board since Covid. Buying behaviour and purchase decisions have shifted from offline to online.
How have these developments affected the Automotive industry?
In the realm of physical cars and showrooms, how has the act of buying cars changed?
Watch and learn from the bright...
Car, Consumer, Trends
Virtual Episode 17 - Part 2
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In part 2 of the ET Catalyse Automotive Special, marketing leaders discuss the future of the automotive industry, the evolution of consumer behaviour, and the direction towards sustainable and cleaner energy automobiles.
Automotive marketing : Look back, look ahead
Virtual Episode 17 - Part 1
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Did the Indian automotive industry take a hit, post-Covid? And how has consumer behaviour changed when it comes to car buying in a post-pandemic world?
Automotive marketing : Look back, look ahead
Madstax Episode 2
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There is no single channel to engage a consumer. The touchpoints are many and the brand would do well to be present at these touchpoints, as frequently as they can. But what does it take for different platforms to get their fair share of success? Is there a unified approach to measure the efficacy of all platforms which provides these to...
Attribution and channel efficacy - can a unified standard emerge?
Madstax Episode 1
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How will Google's purge of 3rd party cookies on Chrome by 2022 affect the digital advertising industry? Is it an opportunity to create a more efficient and transparent ecosystem for both publishers and advertisers, and benefit consumers in the end? Watch Sudipto from Pubmatic, Bharat from Xaxis and Vikram from Adobe, talk about the future...
Is the crumbling cookie ushering in a new media supply chain?
Virtual Episode 16
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Customer service has evolved from pre and post sales service to a digital first platform, handing customers the power to glorify or shame brands. How are firms using this medium to be more visible, more human and more pro-active in their consumer engagement strategies?
Watch and learn from the very best in airlines, energy and home d...
Customer connect 2.0 where digital touch points takeover
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