The FMCG space has changed and evolved rapidly in the past few years, and so have FMCG marketers on their approach towards reaching out to consumers.
On the latest episode of ET Catalyse, Deepak Ajwani, Editor of the Economic Times Digital, sits down with Anurita Chopra, Chief Marketing Officer, India Sub-Continent at GSK Consume...
Today’s consumers don’t buy a product, they enter an ecosystem - GSK’s CMO on ET Catalyse
