ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health platform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge.
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Communicating lockdown challenges to the stakeholders
15+ years of experience in Sales, P&L Management, ATL, BTL, Digital Marketing and PR. Previously worked for HUL, Bigbasket & Mellora. She was also featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section