ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
Watch Srihari Gopinath, Director, Marketing at Hewlett Packard Enterprise, share his approach on adapting B2B marketing to the present scenario. While there are smart ways to use technology and digital platforms for marketing, Srihari emphasizes that patience and empathy are vital for the times we live in.
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B2B Marketing Mantra during Covid times
Leads marketing for HPE's portfolio of products and solutions to drive adoption of hybrid cloud. Has 20+ years of experience in sales & marketing functions with leading brands from technology and media industries