ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
As per the industry data the Indian consumer durables industry in 2019 was worth Rs.76,000 crores and expected to double by 2025. Our panelists in this Consumer Durables special: Amit Tiwari from Havells, Satish N.S. from Haier and Shirish Agarwal from Panasonic, take us through the turbulence the industry faced due to lockdown and how they changed the entire marketing strategy in this period. Assuaging initial consumer anxiety on durables servicing through DIY videos, active social listening and digital first approach are enabling them to engage with a consumer who is now actively looking forward to a future of IoT enabled appliances.
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The traditional 4Ps have been replaced by Platform, Process, People and Priorities
PANELISTS
Satish N.S
An accomplished marketer with a successful track record of managing P&L responsibilities as country head in Global and Indian organizations. He has strategic mind set with over 20 years of experience in highly competitive Channel Network and Consumer Facing industry
Shirish Agarwal
A marketing communications professional with 15 years of experience and has worked with brands like Samsung, Hewlett-Packard and Times Internet. Holds expertise in brand, media and communication strategy, digital advertisement optimization, B2B and channel marketing with a strong focus on business & ROI.
Amit Tiwari
With over 18 years of rich experience, he is known for cultivating marketing & digital transformation as a core marketing function to tap emerging digital trends & disruptive technologies. Previously held leadership positions in organizations such as Philips India and Group M India.
