As per the industry data the Indian consumer durables industry in 2019 was worth Rs.76,000 crores and expected to double by 2025. Our panelists in this Consumer Durables special: Amit Tiwari from Havells, Satish N.S. from Haier and Shirish Agarwal from Panasonic, take us through the turbulence the industry faced due to lockdown and how they changed the entire marketing strategy in this period. Assuaging initial consumer anxiety on durables servicing through DIY videos, active social listening and digital first approach are enabling them to engage with a consumer who is now actively looking forward to a future of IoT enabled appliances.

The traditional 4Ps have been replaced by Platform, Process, People and Priorities

PANELISTS

Satish N.S

An accomplished marketer with a successful track record of managing P&L responsibilities as country head in Global and Indian organizations. He has strategic mind set with over 20 years of experience in highly competitive Channel Network and Consumer Facing industry

Shirish Agarwal

A marketing communications professional with 15 years of experience and has worked with brands like Samsung, Hewlett-Packard and Times Internet. Holds expertise in brand, media and communication strategy, digital advertisement optimization, B2B and channel marketing with a strong focus on business & ROI.

Amit Tiwari

With over 18 years of rich experience, he is known for cultivating marketing & digital transformation as a core marketing function to tap emerging digital trends & disruptive technologies. Previously held leadership positions in organizations such as Philips India and Group M India.

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing