How has consumer behaviour changed for the Fast Moving Consumer Goods (FMCG) category, in a pandemic impacted world? And how have marketing leaders adapted to deal with it. ET Digital editor Deepak Ajwani poses these questions to Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. They discuss trends and consumer behavioural shifts and how digital medium is now used to empower consumers.

The consumer behaviour changes seen now, during Covid-19, are likely to stay.

PANELISTS

Rashi Goel

A marketing professional with more than two decades of experience in the FMCG industry. Having worked across India, Brazil, Bangkok and Singapore, she has been associated with global brands like L'Oreal, Unilever, Coca Cola, PepsiCo, Kraft Heinz and Nestlé.

Shuvadip Banerjee

With over 10+ years of experience in FMCG industry, he has been instrumental in evolving the areas like Consumer Insights and Strategy, Media and Customer care. Also, he has helped build higher efficiencies in the areas like Trade Mark and IP management, Consumer Activation and Sales Operations. Previously worked for Kantar.

Dilen Gandhi

Accomplished international marketer with more than 15 years of successful brand building and marketing at blue- chip FMCGs like Pepsico, P&G and Gillette. Has expertise in sales management, commercial marketing, P&L management and has proven adaptability across diverse markets like India, ASEAN, Middle East and Africa.

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