Digital marketing is a rapidly changing space where one year is equivalent to seven years in digital, as Prashant Puri from AdLift rightfully puts it when describing the dynamic nature of the medium.

Technological innovation and digital marketing have always gone hand in hand, as technology plays a key role in how digital marketing evolves every few years with emphasis on new methods of customer targeting, acquisition and now even creativity and content.

Do we have a five year roadmap? we don't because digital is one space that changes extremely rapidly.

PANELISTS

Hiren Shah

Founder, Vertoz

Hiren is a marketing and business development visionary with over 23 years of experience in the web services industry. He is a tech enthusiast with deep knowledge and passion for new technologies. He founded Vertoz with a motive to help businesses ease their digital journey.

Prashant Puri

CEO and Co-Founder, AdLift

Prashant is a digital marketing pundit with 20+ years of industry experience. He has played an instrumental role in building AdLift as a leading and an award winning Digital Agency and helping their clients grow into multi-million dollar enterprises.

RECOMMENDED
EPISODES

Unicorn Diaries Episode 4		On this episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the fastest growing Unicorns in the space of Fintech - Yubi (formerly CredAvenue). Karanpreet Bindra, Chief Marketing Officer of Yubi, talks to us about how their organization is tackling the 80/20 problem in Fintech today. He also shares with us some of ... Solving the 80/20 Problem in Fintech
Unicorn Diaries Episode 3		On the latest episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the leaders in the space of Contract Lifecycle Management, and one of the leading SaaS Unicorns in the country. Monish Darda, Co-Founder & CTO of Icertis, stops by to talk about the mindset behind creating a consequential company, and why Contract L... How CLM Solutions are Digitally Transforming Businesses
Unicorn Diaries Episode 2		On Episode 2 of Unicorn Diaries, presented by ET Catalyse, we speak to the very influential mind behind one of the leading Unicorns in the space of Conversational Commerce. Beerud Sheth, Co-Founder & CEO of Gupshup, joins us to talk about their history, evolution and their journey to becoming a leading Billion-Dollar Enterprise. We... How Conversational Commerce is Changing Customer Experiences

ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing