Some say that for every rupee spent on marketing these days, there should be a return of five rupees in terms of business generated. But then as John Wanamaker famously stated in early 20th century - “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. How stressed is the marketing rupee today? Was the stress always there or is it going up only now? And what are the implications of this stress on creative freedom, minimum thresholds to make an impact etc? Watch four marketing heads as they candidly espouse their opinions on one of the most sensitive topics in marketing today - ROI.

ROI cannot be sales all the time

PANELISTS

Nitin Sethi

VP Digital, Indigo

With 19 years of work experience in Digital Transformation, Product Design & User Experience, he is an expert in crafting lovable experiences for consumers through simple and usable products.

Ganish Bahl

Director, Digital Marketing, Vivo

Awarded one of the top 50 digital marketers by CMO council, Ganish is an experienced digital marketing veteran with deep industry expertise in the smartphone industry. Instrumental in leading digital initiatives for brands like Tech Mahindra, Samsung, Micromax

Hitesh Sood

VP & Head (Marketing, Brand), Vodafone

A seasoned marketer, Hitesh has led Brand Management including Digital & Social Media Marketing for top tier firms in the space of Wireless and Emerging Technologies

Udit Malhotra

Head of Marketing, MG Motors

11 years of rich experience in Digital Marketing, Digital Transformation, Social Media Marketing, Content Strategy, Online Reputation. Previously worked with Genesis BM (now Genesis BCW), DELL and Infotel Solutions