ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
Some say that for every rupee spent on marketing these days, there should be a return of five rupees in terms of business generated. But then as John Wanamaker famously stated in early 20th century - “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. How stressed is the marketing rupee today? Was the stress always there or is it going up only now? And what are the implications of this stress on creative freedom, minimum thresholds to make an impact etc? Watch four marketing heads as they candidly espouse their opinions on one of the most sensitive topics in marketing today - ROI.
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ROI cannot be sales all the time
With 19 years of work experience in Digital Transformation, Product Design & User Experience, he is an expert in crafting lovable experiences for consumers through simple and usable products.
Awarded one of the top 50 digital marketers by CMO council, Ganish is an experienced digital marketing veteran with deep industry expertise in the smartphone industry. Instrumental in leading digital initiatives for brands like Tech Mahindra, Samsung, Micromax
A seasoned marketer, Hitesh has led Brand Management including Digital & Social Media Marketing for top tier firms in the space of Wireless and Emerging Technologies
11 years of rich experience in Digital Marketing, Digital Transformation, Social Media Marketing, Content Strategy, Online Reputation. Previously worked with Genesis BM (now Genesis BCW), DELL and Infotel Solutions