Are physical books going the way of Vinyl? Are people spending less time reading? The growing trend of screen time and social media consumption would have you believe that to be the case. However, one would be surprised to learn that in today’s day and age dominated by digital consumption, the book publishing industry is not just surviving but thriving.

On the latest episode of ET Catalyse, we speak with one of the world’s leading book publishers on how the rise of digital and social media has impacted the industry of selling books, in most cases for the better.

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