In Part 1 we discussed Crypto Trading 101, and how India became the hottest place for cryptocurrency trading.

In Part 2 we examine the challenges and opportunities of marketing crypto to consumers amidst the regulatory uncertainty surrounding the industry.

Learn how leading cryptocurrency exchanges are reaching customers, and what lies ahead for the industry going forward.

The regulatory challenges start with defining the entire crypto space.

WATCH PART ONE

PANELISTS

Sharan Nair

Chief Business Officer, Coinswitch Kuber

With 7+ years of experience in the nascent Indian crypto industry, Sharan Nair has been a key player with leading roles in leading Cryptocurrency companies like Unocoin, CRUXPay, and now Coinswitch Kuber. He is Chief Business Officer at the fast-growing global blockchain and cryptocurrency company backed by Sequoia Capital.

Ramalingam Subramanian

Head of Brand & Communication, CoinDCX

In the last 2 years as a head of brand and communication, Ramalingam has executed many iconic campaigns such as BitcoinLiyaKya, TryCrypto or FutureYahiHai to build a strong Cryptocurrency brand for CoinDCX. Before joining CoinDCX, he has worked with brands such as Cipla and Coca Cola.

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing