ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
How are the advertising's big gun's calibrating to the changing content consuming habits of Indian audiences triggered by Covid? What are the short term and long term trends and how to address them as marketers? How are they guiding the biggest marketing budgets in India and also acting as conscience keepers in the marketing fraternity?
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Rising purchasing power of today's generation is accelerating brand building on digital
With more than 20 years of experience in Digital, Media, Advertising and Technology, he had launched Digital Media Agency business unit (Interaction) for GroupM India and build up to 600+ member team and expanded services in areas like Content, search & programmatic buying, mobile, digital activation, Social, Insight and digital analytics.
With an experience spanning over two decades, Shantanu is considered one of the pioneers of the digital industry in India, successfully establishing and mentoring high performance teams across Digital Strategy Consulting, Branded Content Creation & Distribution, Social Media Marketing, Data & Programmatic.
Tanmay Priyadarshi Mohanty
A proven leader with a successful track-record of leading in the digital-first space and then bringing that thinking into the larger integrated media space. Along with Zenith India, Tanmay brings a strategic and holistic approach to Publicis Media ensuring greater Groupe and client connectivity with partners such as Google, Facebook, Adobe and Microsoft.