ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
Our panelists in this episode trace the evolution of marketing, measuring its impact, data’s growing importance, how marketing is approached in a family run business and if B2B marketing takes a different route. Pouring over topics such as how can a brand appeal to the human emotion to build brands, the panelists shared their own experience in brand building and communication strategies.
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The hierarchy of needs in B2B marketing
PANELISTS
Debojo Maharshi
Leading figure in the aviation sector, instrumental in Spicejet's turnaround. Works closely with various private and government ventures and is a Vice President of Boxing Federation of India.
Rajesh Kumar
25+ years of diverse experience in Marketing, Sales, Operations & strategy addressing Enterprise, SMB, consumer markets partner / developer ecosystems. Ex- Microsoft & SAP. Co-Founder, LeadThink.
Sonu Bhasin
Author, Family Business historian, Independent director on Boards, Founder and Editor-in-chief of FAB Magazine. Has held Exec roles in the financial sector for 15+ years. Ex- TATA Capital, AXIS Bank, YES Bank.
Vivek Pandey
15+ years of experience in IT, consumer internet solutions and e-commerce space. Held leadership positions and led digital transformations at TATA Cliq and MakeMyTrip. Author of the book “100 tips to crack the IIT”.
