In this episode, Deepali Naair, CMO - India and South Asia, shares how IBM's full stack of remote working solutions helped them to be back on its feet during the lockdown. Terming the current business scenario as a 'six feet economy', Deepali laid out the importance of communicating and adapting conversations according to the phase of engagement. Stressing how digital has become even more important, she stressed on relooking at content, piloting innovative approaches and leveraging the personal brand of leaders to put out messages and give authentic and honest tone to their communication

The six feet economy : the new normal of living and working

PANELISTS

Deepali Naair

CMO - India & South Asia, IBM

Over 20 years of experience in Marketing, E-commerce, Brand, Product and Sales. Prior to joining IBM, she worked with IIFL Wealth Management Ltd as Chief Marketing and Digital Officer. Ex- Mahindra, L&T Financial Services Group and HSBC

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02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
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