ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
How are the famed FMCG marketers dealing with the Covid upheaval? Catch Anuja Mishra from Godrej Consumer Products Ltd and Pankaj Sharma from L’Oreal India, as they share their strategies on dealing with Covid’s impact on consumers and rejigging their marketing strategies to reach their consumers on digital. Evoking trust is the key and providing seamless shopping experience across channels is crucial. Sharing their tactics on building brands on digital, they emphasized on the importance of strong brand equity and seamless brand tonality to cut through the clutter
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At the heart of it, what every consumer is looking for is Trust in a brand
Marketing & sales professional with a rich experience of over 15 years in Brand Management, Innovation Strategy & Sales across FMCG organisations and some of the world's most loved brands. Previously worked for Pepsico and Nestle
An FMCG marketing enthusiast with over 16 years of experience in both brand and
sales management. Holds expertise in developing brand strategy and brand communication in local and global markets while leading cross-functional teams. Worked for brands like Garnier and Maybelline