In the first BFSI special, ET catalyse virtual speaks to Shefali Khalsa, Head - Brand, Marketing & Online Sales, SBI General Insurance; Abhishek Gupta, CMO, Edelweiss Tokio and Prabhakar Tiwari, CMO, Angel Broking, to understand how the sector is adapting to the evolving covid challenge, and gearing up for digital sales and operations as a result.

Insurance in India is a sold category not a bought category

PANELISTS

Shefali Khalsa

Head - Brand, Marketing & Online Sales, SBI General Insurance

Acclaimed thought leader in the Indian Insurance Marketing industry. She has worked across companies, geographies and functions in Indian Marketing industry for close to two decades. Previously worked with brands such as HDFC ERGO, HDFC Bank and TATA Teleservices

Abhishek Gupta

CMO, Edelweiss Tokio Life Insurance

20+ years experience in sales & marketing in both Retailing and Financial Services. He has previously worked with The Mobile Store Ltd (Essar Group) as CMO and other stints have been with Bharti Retail Limited , Spencers Retail Limited, ICICI Bank and Shoppers Stop Limited

Prabhakar Tiwari

CMO, Angel Broking

An entrepreneurial business leader with a proven ability to add value in many business contexts in Indian & MNC organizations. In the past, he has worked with prominent companies like Marico, CEAT, PayU etc.

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing