ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
In the first BFSI special, ET catalyse virtual speaks to Shefali Khalsa, Head - Brand, Marketing & Online Sales, SBI General Insurance; Abhishek Gupta, CMO, Edelweiss Tokio and Prabhakar Tiwari, CMO, Angel Broking, to understand how the sector is adapting to the evolving covid challenge, and gearing up for digital sales and operations as a result.
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Insurance in India is a sold category not a bought category
PANELISTS
Shefali Khalsa
Acclaimed thought leader in the Indian Insurance Marketing industry. She has worked across companies, geographies and functions in Indian Marketing industry for close to two decades. Previously worked with brands such as HDFC ERGO, HDFC Bank and TATA Teleservices
Abhishek Gupta
20+ years experience in sales & marketing in both Retailing and Financial Services. He has previously worked with The Mobile Store Ltd (Essar Group) as CMO and other stints have been with Bharti Retail Limited , Spencers Retail Limited, ICICI Bank and Shoppers Stop Limited
Prabhakar Tiwari
An entrepreneurial business leader with a proven ability to add value in many business contexts in Indian & MNC organizations. In the past, he has worked with prominent companies like Marico, CEAT, PayU etc.
