How are the advertising's big gun's calibrating to the changing content consuming habits of Indian audiences triggered by Covid? What are the short term and long term trends and how to address them as marketers? How are they guiding the biggest marketing budgets in India and also acting as conscience keepers in the marketing fraternity?

Rising purchasing power of today's generation is accelerating brand building on digital

PANELISTS

Tushar Vyas

President, GroupM South Asia

With more than 20 years of experience in Digital, Media, Advertising and Technology, he had launched Digital Media Agency business unit (Interaction) for GroupM India and build up to 600+ member team and expanded services in areas like Content, search & programmatic buying, mobile, digital activation, Social, Insight and digital analytics.

Shantanu Sirohi

Co-founder and COO, Interactive Avenues - A Reprise Network Company

With an experience spanning over two decades, Shantanu is considered one of the pioneers of the digital industry in India, successfully establishing and mentoring high performance teams across Digital Strategy Consulting, Branded Content Creation & Distribution, Social Media Marketing, Data & Programmatic.

Tanmay Priyadarshi Mohanty

CEO, Zenith India & Head Of Global Partnerships, Publicis Media India

A proven leader with a successful track-record of leading in the digital-first space and then bringing that thinking into the larger integrated media space. Along with Zenith India, Tanmay brings a strategic and holistic approach to Publicis Media ensuring greater Groupe and client connectivity with partners such as Google, Facebook, Adobe and Microsoft.