As the dependency on A.I. and Smartech continues to grow and more and more consumers invite the technology into their homes, there has been an influx of consumer data that is accessible to organizations and marketers today.

How are marketers approaching the use of this technology in their promotional activities? And do they hold a higher responsibility when it comes to using and safeguarding the customer data readily available to them?

I think we are in the center of the storm when it comes to Artificial Intelligence.

PANELISTS

Varghese Cherian

SVP, Builder.ai

With over two decades of experience, Varghese’s core areas of expertise include Business Planning, Market Research, Sales & Marketing Operations, and Talent and Operations Management. Before joining Builder.ai, he held leadership positions in organisations such as Edelman and MSL group.

Sarika Naik

Chief Marketing Officer, Capgemini India

Sarika has nearly two decades of rich and diverse industry experience, with a rare combination of global marketing, sales & corporate functions. At Capgemini, she is responsible for enhancing the Brand amongst customers, employees, and the industry at large. Previously worked with organisations such as Dell & Wipro.

Anand Santhanam

National Head of Sales and Marketing, Saint Gobain India

Anand brings over 22 years of experience and expertise in Sales, Marketing, and Business Development. He has a successful track record of working in the automotive, durables, and electronics industries. Previously worked for reputed electronics brands such as Onida & Philips.