How are the famed FMCG marketers dealing with the Covid upheaval? Catch Anuja Mishra from Godrej Consumer Products Ltd and Pankaj Sharma from L’Oreal India, as they share their strategies on dealing with Covid’s impact on consumers and rejigging their marketing strategies to reach their consumers on digital. Evoking trust is the key and providing seamless shopping experience across channels is crucial. Sharing their tactics on building brands on digital, they emphasized on the importance of strong brand equity and seamless brand tonality to cut through the clutter

At the heart of it, what every consumer is looking for is Trust in a brand

PANELISTS

Anuja Mishra

Head of Marketing for Personal Care & Hygiene, Godrej Consumer Products Limited ( GCPL)

Marketing & sales professional with a rich experience of over 15 years in Brand Management, Innovation Strategy & Sales across FMCG organisations and some of the world's most loved brands. Previously worked for Pepsico and Nestle

Pankaj Sharma

Director, Consumer Products Division, L’Oréal India

An FMCG marketing enthusiast with over 16 years of experience in both brand and sales management. Holds expertise in developing brand strategy and brand communication in local and global markets while leading cross-functional teams. Worked for brands like Garnier and Maybelline

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing