ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
In the past two years, a number of industries had seen a significant hit as a result of recurring COVID-19 waves and nation-wide lockdowns. One such industry was the hospitality industry. Forced to adapt and innovate, the hospitality sector in India is not just surviving, but is soon expected to thrive.
How did market leaders in the space learn to adapt early on? And what innovations were made in technology and marketing to assure customers that hotels are in-fact a safe place to be?
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Building consumer confidence in cleanliness and hygiene became a priority.
Director of Brand and Field Marketing, Hyatt India
In over a decade of experience in advertising, Amritesh has worked with brands like ICICI Lombard (General Insurance), JSW Corporate, Welspun (flooring and Bed & bath), Spaces and UPI (NPCI), Audi India, Honda Cars India, and Dulux. Previously he worked with leading agencies such as Ogilvy, Weiden + Kennedy, and Dentsu.
Senior Area Director, Sales & Distribution, South Asia, Marriott International
With nearly three decades of diverse experience in hospitality, business development and entrepreneurship, Monisha has led both large and small teams to success. Previously she worked with hospitality brands such as Hilton, Marriott, InterContinental Hotels and The Oberoi.