In the past two years, a number of industries had seen a significant hit as a result of recurring COVID-19 waves and nation-wide lockdowns. One such industry was the hospitality industry. Forced to adapt and innovate, the hospitality sector in India is not just surviving, but is soon expected to thrive.

How did market leaders in the space learn to adapt early on? And what innovations were made in technology and marketing to assure customers that hotels are in-fact a safe place to be?

Building consumer confidence in cleanliness and hygiene became a priority.

PANELISTS

Amritesh Bakshi

Director of Brand and Field Marketing, Hyatt India

In over a decade of experience in advertising, Amritesh has worked with brands like ICICI Lombard (General Insurance), JSW Corporate, Welspun (flooring and Bed & bath), Spaces and UPI (NPCI), Audi India, Honda Cars India, and Dulux. Previously he worked with leading agencies such as Ogilvy, Weiden + Kennedy, and Dentsu.

Monisha Dewan

Senior Area Director, Sales & Distribution, South Asia, Marriott International

With nearly three decades of diverse experience in hospitality, business development and entrepreneurship, Monisha has led both large and small teams to success. Previously she worked with hospitality brands such as Hilton, Marriott, InterContinental Hotels and The Oberoi.

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing