In our second BFSI special, we spoke to Jahid Ahmed, VP and Head- Digital, Content and Social Media Marketing at HDFC, to understand how digital as a channel helps a brand to respond quickly in a crisis. From building powerful ORM strategies to tips for marketing effectively in Covid, Jahid emphasized on the importance, and difficulty, in extracting positive consumer sentiment, a metric close to a marketer's heart

The thought behind HDFC's "Hum haar nahin maanengey" campaign

PANELISTS

Jahid Ahmed

VP & Head - Digital, Content & Social Media Marketing, HDFC

A recognised Digital Marketing professional with 14 years of experience in the BFSI sector. Instrumental in institutionalising Data driven Digital Campaigns, Mar-Tech and Transformation set ups across various BFSI organisations. Ex- Citibank, ICICI Securities

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EPISODES

Episode 24		In Part 1 we discussed Crypto Trading 101, and how India became the hottest place for cryptocurrency trading. In Part 2 we examine the challenges and opportunities of marketing crypto to consumers amidst the regulatory uncertainty surrounding the indust... How to market Crypto in an uncertain future : ET Catalyse Crypto Special
Episode 23		With the rising trend around cryptocurrencies, NFT, and the blockchain technology, there has been much interest, discussion, myths, and controversy surrounding it all by not just the public, but government bodies as well. How are crypto and blockchain changing the world of finance, technology and even marketing? Learn about the f... Is India the next hotspot for Crypto? : ET Catalyse Crypto Special
Episode 22		Digital marketing is a rapidly changing space where one year is equivalent to seven years in digital, as Prashant Puri from AdLift rightfully puts it when describing the dynamic nature of the medium. Technological innovation and digital marketing have always gone hand in hand, as technology plays a key role in how digital marketi... The Balance of Tech Innovation and The Creativity in Digital Marketing

ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing