In our second BFSI special, we spoke to Jahid Ahmed, VP and Head- Digital, Content and Social Media Marketing at HDFC, to understand how digital as a channel helps a brand to respond quickly in a crisis. From building powerful ORM strategies to tips for marketing effectively in Covid, Jahid emphasized on the importance, and difficulty, in extracting positive consumer sentiment, a metric close to a marketer's heart

The thought behind HDFC's "Hum haar nahin maanengey" campaign

PANELISTS

Jahid Ahmed

A recognised Digital Marketing professional with 14 years of experience in the BFSI sector. Instrumental in institutionalising Data driven Digital Campaigns, Mar-Tech and Transformation set ups across various BFSI organisations. Ex- Citibank, ICICI Securities

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing