ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
In part 2 of this episode, our panelists - Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. elaborate how digital is now enabling them to experiment with different content, messages and mediums, to see what's working for them. Digital is fast becoming 'the' medium to build brands as well. They discuss how consumers and brands exist today in an omni-reality, and how communication will have to be tailored to a rapidly evolving consumer going forward.
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Ideas need to be tailored to each individual platform, for them to work
PANELISTS
Rashi Goel
A marketing professional with more than two decades of experience in the FMCG industry. Having worked across India, Brazil, Bangkok and Singapore, she has been associated with global brands like L'Oreal, Unilever, Coca Cola, PepsiCo, Kraft Heinz and Nestlé.
Shuvadip Banerjee
With over 10+ years of experience in FMCG industry, he has been instrumental in evolving the areas like Consumer Insights and Strategy, Media and Customer care. Also, he has helped build higher efficiencies in the areas like Trade Mark and IP management, Consumer Activation and Sales Operations. Previously worked for Kantar.
Dilen Gandhi
Accomplished international marketer with more than 15 years of successful brand building and marketing at blue- chip FMCGs like Pepsico, P&G and Gillette. Has expertise in sales management, commercial marketing, P&L management and has proven adaptability across diverse markets like India, ASEAN, Middle East and Africa.
