We kick-off the latest season of ET Catalyse with a look back at how brands and agencies coped with the over-night effects of the Pandemic, and the key learnings and indefinite changes that have taken place since.
We gaze into the crystal ball with three industry veterans who give their take and predictions on what’s to come in the world of e-commerce, television and FMCG.

We had to pivot overnight and start looking at the digital medium as a primary form of marketing.

PANELISTS

Sonali Bhattacharya

Head of Marketing, Viacom18

In an illustrious career spanning over a decade, Sonali has spearheaded numerous marketing campaigns, marketing plans and strategic business innovations & initiatives. With a strong understanding of the Broadcast industry, she aims to drive kids industry trends through innovation and build a vibrant ecosystem in the kids' clutter.

Rohit Kapoor

Director, Marketing Operations, Perfetti Van Melle India

A marketing veteran with over 18 years of industry experience in business strategy and brand building. Currently serving as Director, Marketing India Operations for Perfetti Van Melle, Rohit has previously worked on few of the company’s most iconic marketing campaigns for brands like Center fresh, Center fruit, Happydent, Alpenliebe and Chupa Chups.

Kartik Iyer

Vice President and Head, Publicis Commerce, India

A versatile business leader with over 17 years of rich experience in P&L management, brand commerce, category management, performance marketing, go-to-market strategy and retail execution. Previously worked with companies like Ingram, Flipkart, Samsung, Apple, Blackberry, Nokia and a few FMCG brands.