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Customer service has evolved from pre and post sales service to a digital first platform, handing customers the power to glorify or shame brands. How are firms using this medium to be more visible, more human and more pro-active in their consumer engagement strategies?
Watch and learn from the very best in airlines, energy and home decor; on how they service and cater to the needs of the end consumer in one of the most challenging periods in modern history.

ETCatalyse Episode

Post pandemic, from a customer acquisition perspective, it is important to be relevant to the customer

Virtual Episode 16

Virtual Episode 16

Virtual Episode 16

PANELISTS

Bidisha Nagaraj

Bidisha Nagaraj

Vice President Marketing, Schneider Electric

A thought leader and a strategic marketing expert with more than 25 years of experience, Bidisha has spent a significant time of her career in Technology, Retail and Entrepreneurship. Previously worked with brands like Lowe Lintas, Compaq, Intel and Google.

Chaitanya Ramalingegowda

Chaitanya Ramalingegowda

Co-Founder, Wakefit

With 18 years of experience spanning over entrepreneurship, management consulting and marketing, Chaitanya currently oversees all front-end operations of Wakefit in areas such as sales, marketing, technology and customer experience. Prior to this, he was managing consulting engagements in North America, Europe and India.

Deepti Sampat

Vice President Marketing, Vistara - TATA SIA Airlines Ltd.

A marketing professional with experience in business management, marketing, P&L, data management, e-commerce and ROI Management. Deepti has worked across industries in multi- cultured and highly matrix organizations. Previously associated with brands like TripAdvisor and Expedia.

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EPISODES

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Unicorn Diaries Episode 4		On this episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the fastest growing Unicorns in the space of Fintech - Yubi (formerly CredAvenue). Karanpreet Bindra, Chief Marketing Officer of Yubi, talks to us about how their organization is tackling the 80/20 problem in Fintech today. He also shares with us some of ... Solving the 80/20 Problem in Fintech
Unicorn Diaries Episode 3		On the latest episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the leaders in the space of Contract Lifecycle Management, and one of the leading SaaS Unicorns in the country. Monish Darda, Co-Founder & CTO of Icertis, stops by to talk about the mindset behind creating a consequential company, and why Contract L... How CLM Solutions are Digitally Transforming Businesses
Unicorn Diaries Episode 2		On Episode 2 of Unicorn Diaries, presented by ET Catalyse, we speak to the very influential mind behind one of the leading Unicorns in the space of Conversational Commerce. Beerud Sheth, Co-Founder & CEO of Gupshup, joins us to talk about their history, evolution and their journey to becoming a leading Billion-Dollar Enterprise. We... How Conversational Commerce is Changing Customer Experiences

Show All Episodes

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing

ET Catalyse Media Coverage