In the latest episode of ET Catalyse 2.0, FMCG marketers address the polarising question - ‘Is increasing focus on ROI and performance marketing killing the opportunity for creative and memorable advertising?’.

Deepak Ajwani, Editor at ET Digital; speaks to Damyant Singh Khanoria, Chief Marketing Officer at Oppo India; and Vineet Sharma, VP - Marketing & New Business Development, South Asia at AB Inbev India; on their take on the role of creativity in today’s advertising landscape, and the consequences of having an ‘ROI’ focussed approach in marketing.

Organizations have become addicted to 'ROI' as opposed to great ideas.

PANELISTS

Vineet Sharma

VP - Marketing & New Business Development, South Asia, AB InBev India

A consumer-driven marketer with 11+ years experience in business & brand management. Led multiple global brands with reputed CPG majors and created integrated multi-channel marketing strategies to accelerate growth. Previously worked with brands such as ITC, Dabur and Unilever.

Damyant Singh Khanoria

Chief Marketing Officer, Oppo India

An industry veteran with over two decades of experience who comes with an in-depth understanding of the smartphone industry and a compelling marketing portfolio across some leading consumer brands like Adidas and Apple. Currently as CMO at OPPO, he has been entrusted to strategize the marketing operations for the Oppo brand across India.

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing