In the latest episode of ET Catalyse 2.0, FMCG marketers address the polarising question - ‘Is increasing focus on ROI and performance marketing killing the opportunity for creative and memorable advertising?’.

Deepak Ajwani, Editor at ET Digital; speaks to Damyant Singh Khanoria, Chief Marketing Officer at Oppo India; and Vineet Sharma, VP - Marketing & New Business Development, South Asia at AB Inbev India; on their take on the role of creativity in today’s advertising landscape, and the consequences of having an ‘ROI’ focussed approach in marketing.

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