As per the industry data the Indian consumer durables industry in 2019 was worth Rs.76,000 crores and expected to double by 2025. Our panelists in this Consumer Durables special: Amit Tiwari from Havells, Satish N.S. from Haier and Shirish Agarwal from Panasonic, take us through the turbulence the industry faced due to lockdown and how they changed the entire marketing strategy in this period. Assuaging initial consumer anxiety on durables servicing through DIY videos, active social listening and digital first approach are enabling them to engage with a consumer who is now actively looking forward to a future of IoT enabled appliances.

The traditional 4Ps have been replaced by Platform, Process, People and Priorities

PANELISTS

Satish N.S

Senior VP - Marketing, Haier Appliances India

An accomplished marketer with a successful track record of managing P&L responsibilities as country head in Global and Indian organizations. He has strategic mind set with over 20 years of experience in highly competitive Channel Network and Consumer Facing industry

Shirish Agarwal

Head - Marketing Communications & Brand, Panasonic India

A marketing communications professional with 15 years of experience and has worked with brands like Samsung, Hewlett-Packard and Times Internet. Holds expertise in brand, media and communication strategy, digital advertisement optimization, B2B and channel marketing with a strong focus on business & ROI.

Amit Tiwari

VP - Marketing, Havells

With over 18 years of rich experience, he is known for cultivating marketing & digital transformation as a core marketing function to tap emerging digital trends & disruptive technologies. Previously held leadership positions in organizations such as Philips India and Group M India.