The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health platform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge.

Communicating lockdown challenges to the stakeholders

PANELISTS

Meera Iyer

CMO, Medlife

15+ years of experience in Sales, P&L Management, ATL, BTL, Digital Marketing and PR. Previously worked for HUL, Bigbasket & Mellora. She was also featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section

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EPISODES

Episode 28		Agriculture continues to be one of the biggest and most important sectors in India, in 2022; and is no longer just prevalent in rural India as the trend of urban farming continues to rise. What role will agritech play in shaping the future of the agriculture industry in India? On the latest episode of ET Catalyse, we seek to an... How Agritech is Shaping The Future of Farming in India
Episode 27		The gaming industry worldwide is estimated to be a 300+ billion dollar industry and has been one of the most profitable and booming industries over the past decade and more. However, the gaming boom in India has just begun and is growing at a rapid pace. On the latest episode of ET Catalyse, we are joined by three industry veter... Why India is The Next Big Billion Dollar Gaming Market
Episode 26		In the past two years, a number of industries had seen a significant hit as a result of recurring COVID-19 waves and nation-wide lockdowns. One such industry was the hospitality industry. Forced to adapt and innovate, the hospitality sector in India is not just surviving, but is soon expected to thrive. How did market leaders in... How The Hospitality Industry is Making a Comeback

ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing