The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health platform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge.

Communicating lockdown challenges to the stakeholders

PANELISTS

Meera Iyer

15+ years of experience in Sales, P&L Management, ATL, BTL, Digital Marketing and PR. Previously worked for HUL, Bigbasket & Mellora. She was also featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section

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EPISODES

Episode 21		As the dependency on A.I. and Smartech continues to grow and more and more consumers invite the technology into their homes, there has been an influx of consumer data that is accessible to organizations and marketers today. How are marketers approaching the use of this technology in their promotional activities? And do they hold ... How AI and Smartech is Disrupting the World of Marketing
Episode 20		In the latest episode of ET Catalyse 2.0, FMCG marketers address the polarising question - ‘Is increasing focus on ROI and performance marketing killing the opportunity for creative and memorable advertising?’. Deepak Ajwani, Editor at ET Digital; speaks to Damyant Singh Khanoria, Chief Marketing Officer at Oppo India; and Vinee... Has performance led digital marketing killed creativity?
Episode 19		We kick-off the latest season of ET Catalyse with a look back at how brands and agencies coped with the over-night effects of the Pandemic, and the key learnings and indefinite changes that have taken place since. We gaze into the crystal ball with three industry veterans who give their take and predictions on what’s to come in the wo... Marketing in 2021 - Learnings from the past, plans for the future

ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing