The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health platform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge.

Communicating lockdown challenges to the stakeholders

PANELISTS

Meera Iyer

CMO, Medlife

15+ years of experience in Sales, P&L Management, ATL, BTL, Digital Marketing and PR. Previously worked for HUL, Bigbasket & Mellora. She was also featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section

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EPISODES

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ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing