The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health platform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge.

Communicating lockdown challenges to the stakeholders

PANELISTS

Meera Iyer

15+ years of experience in Sales, P&L Management, ATL, BTL, Digital Marketing and PR. Previously worked for HUL, Bigbasket & Mellora. She was also featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section

RECOMMENDED
EPISODES

Virtual Episode 18		Consumer behaviour has changed and shifted across the board since Covid. Buying behaviour and purchase decisions have shifted from offline to online. How have these developments affected the Automotive industry? In the realm of physical cars and showrooms, how has the act of buying cars changed? Watch and learn from the bright... Car, Consumer, Trends
Virtual Episode 17 - Part 2		In part 2 of the ET Catalyse Automotive Special, marketing leaders discuss the future of the automotive industry, the evolution of consumer behaviour, and the direction towards sustainable and cleaner energy automobiles. Automotive marketing : Look back, look ahead
Virtual Episode 17 - Part 1		Did the Indian automotive industry take a hit, post-Covid? And how has consumer behaviour changed when it comes to car buying in a post-pandemic world? Automotive marketing : Look back, look ahead

ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing