The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health platform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge.

Communicating lockdown challenges to the stakeholders

PANELISTS

Meera Iyer

CMO, Medlife

15+ years of experience in Sales, P&L Management, ATL, BTL, Digital Marketing and PR. Previously worked for HUL, Bigbasket & Mellora. She was also featured on Impact Magazine’s India’s top 50 most influential women feature in 2018 in the “Women to watch out for” section

RECOMMENDED
EPISODES

Unicorn Diaries Episode 4		On this episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the fastest growing Unicorns in the space of Fintech - Yubi (formerly CredAvenue). Karanpreet Bindra, Chief Marketing Officer of Yubi, talks to us about how their organization is tackling the 80/20 problem in Fintech today. He also shares with us some of ... Solving the 80/20 Problem in Fintech
Unicorn Diaries Episode 3		On the latest episode of Unicorn Diaries presented by ET Catalyse, we are joined by one of the leaders in the space of Contract Lifecycle Management, and one of the leading SaaS Unicorns in the country. Monish Darda, Co-Founder & CTO of Icertis, stops by to talk about the mindset behind creating a consequential company, and why Contract L... How CLM Solutions are Digitally Transforming Businesses
Unicorn Diaries Episode 2		On Episode 2 of Unicorn Diaries, presented by ET Catalyse, we speak to the very influential mind behind one of the leading Unicorns in the space of Conversational Commerce. Beerud Sheth, Co-Founder & CEO of Gupshup, joins us to talk about their history, evolution and their journey to becoming a leading Billion-Dollar Enterprise. We... How Conversational Commerce is Changing Customer Experiences

ALL EPISODES

01	Jan 07, 2020 - BrandEquity The Economic Times digital launches exclusive video web series with the change agents of marketing
02	January 08, 2020 - Agency Reporter The Economic Times Digital Launches Exclusive Video Web Series with the Change Agents Of Marketing
03	Jan 07, 2020 - Mediavataar The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing
04	Jan 07, 2020 - Indian Television Dot Com ET digital launches video web series with change agents of marketing
05	Jan 07, 2020 - Media Infoline The Economic Times Digital launches exclusive Video Web Series
06	Jan 07, 2020 - MediaBrief ET Catalyse, video web series with the Change Agents Of Marketing, launched
07	Jan 07, 2020 - Bestmediainfo The Economic Times Digital launches exclusive video web series 'ET Catalyse'
08	Jan 07, 2020 - Exchange4media The Economic Times online launches 'ET Catalyse' web video series
09	Jan 07, 2020 - Apnnews The Economic Times Digital launches exclusive Video Web Series with the Change Agents Of Marketing