With the Indian Digital Advertising industry slated to grow by 27% annually till 2025, there’s an immense battle amongst digital platforms to garner a larger share of this pie. In this episode, we probe three leading digital solution providers - Rubeena Singh from iProspect, Gopa Kumar from isobar and Sam Thomas from OMD India - on the advantages premium media site publishers have and should capitalize more on. Publishers form the crucial base for consumers to access news, information and content, and it’s to their advantage to play on their biggest strength : loyal consumers who form the basis for first-party data based audience cohorts. As per the panelists, the changing digital habits are allowing publishers to sell not just performance but also be the right channel for building brands, as long as they keep investing in adtech and build on the power of their premium content.

The no. of digital touchpoints with consumers have almost doubled, making it a mainstream medium

PANELISTS

Gopa Menon

COO, Isobar

A prominent columnist and a thought leader with over 17 years of experience in the advertising and marketing communication industry. Holds expertise in managing & consulting clients locally & regionally on their digital transformation process, digital marketing strategies, Brand building & ROI driven marketing outcomes

Rubeena Singh

CEO, iProspect

With almost 20 years of experience, she has developed expertise and built an enviable track record across digital, print and broadcasting. She has demonstrated the ability to build and scale-up businesses on the sustainable foundation of strong and motivated teams. Previously worked for Moneycontrol, Network 18 and Star TV

Sam Thomas

VP - National Digital lead, OMD

An extremely competent digital marketing professional with a strong focus on measuring effectiveness and using analytics to help clients achieve business KPIs. His areas of expertise include Search, Social, Programmatic and Data Analytics and he has worked across FMCG, Auto, BFSI, E-Comm, Consumer Durables categories.