There is no single channel to engage a consumer. The touchpoints are many and the brand would do well to be present at these touchpoints, as frequently as they can. But what does it take for different platforms to get their fair share of success? Is there a unified approach to measure the efficacy of all platforms which provides these touchpoints? How does models like "multi-touch attribution" or "assisted attribution" help each player across the value chain to get their due share? And what is the cost of misattribution?

Madstax episode

Hear it from the media who have covered ET Catalyse