ET Catalyse, a Times Internet initiative, brings together some of the sharpest marketers, entrepreneurs and business leaders, for engaging discussions on all things marketing, brand building & digital media.
Moderated by Deepak Ajwani, Editor, ET Online, the property has three extensions:
- Main : In-person conversations shot during pre- pandemic times
- Virtual : The same insights & engaging conversations shot on the virtual forum, necessitated by the pandemic. Mediums may change, ideas should thrive.
- Madstax : An adtech focussed series, features discussion with leading CXOs in the advertising technology ecosystem. The series aims to decode the workings & demystify the practises of a fabulous new advertising world order.
An adtech focussed ET Catalyse series, features discussion with leading CXOs in the advertising technology ecosystem.
Madstax Episode 1
Is the crumbling cookie ushering in a new media supply chain?
August 26, 2020
India as a market is less dependent on 3rd party cookies
How will Google's purge of 3rd party cookies on Chrome by 2022 affect the digital advertising industry? Is it an opportunity to create a more efficient and transparent ecosystem for both publishers and advertisers, and benefit consumers in the end? Watch Sudipto from Pubmatic, Bharat from Xaxis and Vikram from Adobe, talk about the future of the adtech in India. From unique identity solutions to leveraging first party data, clean data rooms to serving more efficient contextual targeting, the future is being built as we speak.
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A strategic digital marketer with more than a decade of experience across digital & sales domains. His primary focus is to leverage technology to drive efficiency and creativity in digital marketing at scale. Has previously worked with Tribal Fusion, Wipro Technologies and Serco Group
With over 14 years of full stack digital media experience in programmatic & performance marketing,
he is a voracious advocate of emerging technology, product and consumer differentiation. Prior to Adobe, he has worked with GroupM, Amnet, LogicServe Digital and Directi.
A senior executive with over 18 years of experience in leading teams, business development and a passion for cultivating a responsible corporate culture. Worked extensively with start-ups & industry leaders facilitating the way marketers engage with media/platforms. Previously associated with LinkedIn, Yahoo & Zee Telefilms.
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