How are the famed FMCG marketers dealing with the Covid upheaval? Catch Anuja Mishra from Godrej Consumer Products Ltd and Pankaj Sharma from L’Oreal India, as they share their strategies on dealing with Covid’s impact on consumers and rejigging their marketing strategies to reach their consumers on digital. Evoking trust is the key and providing seamless shopping experience across channels is crucial. Sharing their tactics on building brands on digital, they emphasized on the importance of strong brand equity and seamless brand tonality to cut through the clutter
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